Content is termed as the heart of communication with your consumer or customer. Since the launch of the internet in early 2000, everyone recognized the importance of content, but many ignored it completely due to the cost attached to it. The continuous and exponential growth of content forced everyone to invest in content to achieve a digital presence.
The ongoing and upcoming digital transformation success criteria would be based on your willingness to invest in curated content. More than 80% of the content floated by you or others is not achieving its set target to attract end consumers or prosumers.
Content marketing is considered as a tool to differentiate your brand and product position through clear communication. We as digital media promotion and management company convert digitally curated content into commerce.
To achieve your content, please do the following self-assessment:
- Who is your audience?
- The geography of the audience?
- The goal of your messaging to the audience?
- Who are the competitors?
- What is the adoption pattern of similar content?
- Does your content fall under the regulatory or political domain?
- How do you want to reach your audience digitally?
- What is your digital presence as of now?
- Are you designing content marketing for user acquisition, revenue generation, social awareness, branding, or product launch?
- Which kind of connected device do you want to target?
The above 10 points are the peripheral queries that define the roadmap to create content with strategic and tactical digital placement.